Secret Spaces: Leslie Bibb’s NYC

Social Media Strategy
Content Strategy
Talent Marketing
Brand Activation

2025

Secret Spaces: Leslie Bibb launched ahead of NYFW as a new content concept showcasing Velocity Black’s access through curated, undiscovered city experiences.

As Director of Social Media, I led the end to end strategy developing the social and content framework, managing talent and stakeholders, overseeing production, and directing distribution and optimisation across channels.

The Client

Velocity Black is a premium lifestyle management and concierge service designed for high-net-worth individuals, offering personalized experiences, exclusive access, and curated services across various domains.

The Objective

Feed the full marketing funnel with high-interest content, connect the concept to NYFW cultural momentum, and drive awareness, engagement and new member consideration ahead of Velocity Black’s exclusive NYFW event hosted by Grace Ling.

The Results

The launch of Secret Spaces created a repeatable content framework aligned to key cultural moments, supporting full-funnel engagement and contributing to increased interest and member acquisition during NYFW.

The Team

Editoral Director: Tom Banham
Director: Jordan Murphy-Doidge
Production: Nifty50

  • A woman with short blonde hair sitting by a large window, holding a phone, looking outdoors with a city skyline in the background, wearing a beige blazer and black top.

  • A woman with short blonde hair gazes out a window while leaning on a windowsill, wearing a sparkly, fishnet-style dress with long sleeves and jewelry.

  • Silhouettes of two people talking in an art gallery with a colorful painting on the wall behind them.

  • A woman with short blonde hair, dressed in a black pinstripe suit, is looking at a large framed portrait of a woman reclining with one arm outstretched and the other resting on her hip, set against a colorful background.

  • A woman and a chef in a restaurant kitchen, preparing food with wooden steamers.

  • A woman with blonde hair wearing a black pinstripe suit sitting on a modern gray couch against a plain white wall.

  • A woman with short blonde hair wearing a red jacket, smiling and enjoying the moment on a balcony in front of a city street with a sign for the Chelsea Hotel.