Moments That Matter: Nicole Scherzinger

2024

Social Media Strategy
Content Strategy
Talent Marketing
Brand Activation

The campaign followed Nicole Scherzinger diving with whales in the Azores, guided by award-winning wildlife photographer Amos Nachoum, brought to life through a hero film and supporting social assets.

As Director of Social Media, I led the end to end strategy and execution. I developed the social and content strategy, managed talent alignment, oversaw production, and directed distribution and optimisation across Velocity Black and the talent channels as part of a wider amplification strategy designed to maximise reach and conversion within HNWI and UHNWI audiences.

The Client

Velocity Black is a premium lifestyle management and concierge service designed for high-net-worth individuals, offering personalized experiences, exclusive access, and curated services across various domains.

The Objective

Continue building the Moments That Matter editorial series, drive maximum awareness, build trust through authentic storytelling, and convert attention into new members within high net worth audiences.

The Results

Views: 1.3m+
Reach: 1m+
Engagements: 20k+
Engagement Rate: 2%

The campaign strengthened the series’ positioning as a flagship content pillar for Velocity Black, delivering high-quality engagement and meaningful commercial impact.

The Team

Creative Director: Barns Furr Editoral Director: Tom Banham Director: Jordan Murphy-Doidge Production: Nifty50

  • An image of the Cultural Center.

  • An image of the Cultural Center.

  • Woman in a wetsuit on a boat, adjusting her snorkeling mask, with the ocean and rocky shoreline in the background.

  • A group of people on a small dinghy boat on the ocean, with the view partly submerged showing water with light reflections in the foreground and a cloudy sky in the background.

  • An image of Nicole Scherzinger

  • A whale swimming near the surface of the ocean, seen from above.