Chefs Pantry: Nancy Silverton

Social Media Strategy
Content Strategy
Talent Marketing
Brand Activation

2023

Chef’s Pantry with Nancy Silverton showcased Velocity Black’s access through an intimate culinary experience, brought to life via a hero film and supporting social assets.

As Director of Social Media, I led the end to end strategy, developing the social and content framework, aligning talent and stakeholders, overseeing production, directing distribution and optimisation across all channels.

The Client

Velocity Black is a premium lifestyle management and concierge service designed for high-net-worth individuals, offering personalized experiences, exclusive access, and curated services across various domains.

The Objective

Demonstrate the breadth of Velocity Black’s culinary and cultural access, drive awareness and engagement among HNWI and UHNWI audiences, and convert attention into new member consideration.

The Results

Delivered a once in a lifetime private culinary experience in the home of an iconic chef, driving strong organic engagement and strengthening Velocity Black’s authority within premium food and cultural experiences.

The Team

Editoral Director: Tom Banham
Director: Jordan Murphy-Doidge
Production: Nifty50

  • An elderly woman with glasses and dark hair, wearing a pearl necklace, a dark hat, a blue shirt, and a patterned skirt, sitting in front of a stone fireplace in a cozy room. There are multiple cameras and recording equipment set up around her, suggesting an interview or documentary scene.

  • A woman in glasses and a black headscarf standing in a kitchen, smiling, with a man with headphones and a beard holding a boom microphone in the background. Hanging dried orange peppers are in the foreground.

  • A woman in a black headscarf and glasses explains to a blonde woman wearing a green apron as she chops cooked meat in a kitchen, with a camera operator filming them. Dried tomatoes hang from the ceiling above, and a menu is visible in the background.

  • An elderly woman wearing sunglasses, a black hat, and a blue jacket, smiling while holding a cup outdoors.

  • A woman holds a cup and phone while being interviewed by a man with a boom microphone. The scene is outdoors with trees and plants in the background.

  • An elderly woman with short gray hair wearing black sunglasses, a black hat, a dark jacket, and a backpack, smiling at a market.

  • Shelves of various colorful mushrooms in a rustic wooden display.

  • An older woman and a middle-aged man looking at a floral display, with the woman wearing a black hat, red glasses, and pearl necklace, and the man wearing a patterned scarf.

  • A young man with a styled, blonde-more-than-blonde hairdo and a mustache wearing a dark sweater with colorful cat face and star patterns, paired with a tie or scarf. An older woman with dark hair, glasses, a navy hat, a dark blue shirt, and a pearl necklace looks at him affectionately in a warm indoor setting.

  • An elderly woman with sunglasses, a hat, and jewelry signs multiple menus on a table in a cozy, wooden interior.

  • A colorful illustrated menu and a dessert on a bright green plate. The menu features a cartoon character and lists various food and cocktail options. The dessert appears to be topped with a piece of caramelized candied fruit.