Franklin's Barbecue: GCJ Takeover

Social Media Strategy
Content Strategy
Talent Marketing
Brand Activation

2025

Gary Clark Jr. at Franklin Barbecue brought Velocity Black’s F1 partnership to life through an exclusive, members only performance during F1 weekend in Austin.

As Director of Social Media, I led the end to end strategy shaping the social and content framework, aligning talent and stakeholders, overseeing production, and directing distribution and optimisation across channels.

The activation generated international media coverage, including Rolling Stone, extending impact beyond owned platforms.

The Client

Velocity Black is a premium lifestyle management and concierge service designed for high-net-worth individuals, offering personalized experiences, exclusive access, and curated services across various domains.

The Objective

Leverage Velocity Black’s F1 and cultural partnerships to create a high-value, product-led experience that drove awareness, engagement and new member consideration among HNWI and UHNWI audiences.

The Results

Delivered a culturally significant activation during F1 weekend, achieving strong organic engagement and international premium media coverage reinforcing Velocity Black’s positioning as a gateway to exclusive access.

The Team

Editoral Director: Tom Banham
Director: Jordan Murphy-Doidge
Production: Nifty50

  • A man with a beard wearing a large beige hat and playing a harmonica in front of a microphone.

  • A man wearing a wide-brimmed hat and a gold chain necklace playing an acoustic guitar.

  • A man wearing a black cap, glasses, and a black t-shirt with 'Franklin Barbecue' logo, preparing meat with gloves in a dimly lit indoor setting.

  • A close-up of a wood-fired oven with flames and burning wood inside.

  • A man with glasses and gray hair, smiling and laughing, wearing a white shirt, in a social setting with people around.