The Lower Zambezi: Chris Williamson

Social Media Strategy
Content Strategy
Talent Marketing
Brand Activation

2025

The Lower Zambezi with Chris Williamson was a premium talent partnership for Velocity Black, centred around a hero film and supporting social assets.

As Director of Social Media, I led the end to end strategy and execution, developing the social and content strategy, managing talent alignment, overseeing production, directing distribution and optimisation across Velocity Black and Chris’ channels to ensure maximum brand impact and value for the business.

The Client

Velocity Black is a premium lifestyle management and concierge service designed for high-net-worth individuals, offering personalized experiences, exclusive access, and curated services across various domains.

The Objective

Drive maximum awareness, build trust through authentic storytelling, and convert attention into new members for Velocity Black.

The Results

Total Impressions: 1m
Total Engagements: 21.5k
Engagement Rate: 2.15%
Watch Time: 15 Days, 4 Hours, 3 Minutes

The campaign delivered high performing brand elevating long and short form content across social and owned channels, outperforming internal benchmarks and driving meaningful commercial impact for the brand.

The Team

Editoral Director: Tom Banham
Director: Jordan Murphy-Doidge
Production: Nifty50

  • An image of the Cultural Center.

  • An image of the Cultural Center.

  • A man sitting in a boat on a lake during sunset, holding onto a metal pole and looking at the camera.

  • A leopard resting on a large tree branch surrounded by green leaves.

  • An image of Nicole Scherzinger

  • Silhouette of a soldier walking along a shoreline during sunset, carrying a rifle.