Betway Esports

2016-2019

Social Media Strategy
Content Strategy and Production
Sponsorship Actitvation
Influencer Marketing
Organic Growth

As Betway’s First Esports Hire, I was part of the founding team that pioneered esports betting within one of the world’s most regulated gambling environments.

I helped build then scale the esports division from a two person concept to a leading department. I led the launch of Betway’s esports social, content and partnership strategy across regulated global markets.

I drove industry first partnerships with ESL, DreamHack, NiP, MIBR, BIG and leading influencers, using sponsorship, content and social media as growth levers to establish Betway as the definitive brand in esports betting.

The Client

Betway Esports is a leading sports betting platform for esports enthusiasts, offering sports betting opportunities across the world’s most popular competitive video games such as Counter Stirke, League of Legends, Dota 2 and more.

The Objective

Launch an industry first betting product across highly regulated and localised markets, and establish Betway as the home of esports betting globally.

The Results

Followers: 400k
Impressions: 300m
YouTube Views: 75m
Engagements: 15m
Engagement Rate: 5%

Between 2016–2018, Betway became the world’s leading esports betting brand and the third largest product within the company.

  • An image of the Cultural Center.

  • An image of the Cultural Center.

  • A man wearing a yellow soccer jersey with green accents, posing with arms outstretched in front of a dark background and blue lights. The jersey has the words 'betway' and a crest with the letters 'mbr' on it.

  • Five men standing behind a table on a football field inside a large indoor training facility, engaged in a discussion. The table has West Ham United items, including football gear and a signed ball, with seating chairs on each side.

  • An image of Nicole Scherzinger

  • Young man wearing headphones and a black esports jersey sitting in front of a computer, smiling at the camera.