Drive Like Alonso: Alonso x Aston Martin

2024

Social Media Strategy
Content Strategy
Sponsorship Activation
Partnership Management

Drive Like Alonso: Alonso x Aston Martin expanded Velocity Black’s global partnership with Aston Martin, showcasing exclusive access to the latest Aston Martin Vanquish through a premium hero film and supporting social assets.

As Director of Social Media, I led the end to end strategy and execution. I developed the social and content strategy, aligned stakeholders across Velocity Black and Aston Martin, oversaw production, directed distribution and optimisation across owned and partner channels.

The Client

Velocity Black is a premium lifestyle management and concierge service designed for high-net-worth individuals, offering personalized experiences, exclusive access, and curated services across various domains.

The Objective

Showcase a real experience available via the Velocity Black app that celebrated the partnership with Aston Martin and Fernando Alonso, while driving awareness, building trust through authentic storytelling, and converting attention into new members within HNWI and UHNWI audiences.

The Results

Views: 700k
Total Engagements: 35k
Engagement Rate: 5%

The campaign delivered high impact engagement and demonstrated the commercial power of translating sponsorship into experiential, member focused storytelling.

The Team

Creative Director: Barns Furr Editoral Director: Tom Banham Director: Jordan Murphy-Doidge Production: Nifty50

  • An image of the Cultural Center.

  • Two men wearing sunglasses, one in a black jacket and the other in a teal racing shirt, are outdoors near a guardrail, engaging in a conversation with a backdrop of trees and blue sky.

  • An image of Nicole Scherzinger

  • Close-up of a man wearing a racing helmet, sitting in a race car, with a focused expression.

  • An image of the Cultural Center.

  • A sleek teal sports car speeding on a race track with a blurred background.