Moments That Matter: Fernando Alonso

2023

Social Media Strategy
Content Strategy
Sponsorship Activation
Partnership Management

Moments That Matter: Fernando Alonso launched Velocity Black’s sponsorship of Aston Martin F1, introducing the brand to Formula 1 audiences through a premium hero film and supporting social assets.

As Director of Social Media, I led the end to end strategy, shaping the social and content direction, aligning talent and stakeholders, overseeing production, directing distribution and optimisation across owned and partner channels.

The Client

Velocity Black is a premium lifestyle management and concierge service designed for high-net-worth individuals, offering personalized experiences, exclusive access, and curated services across various domains

The Objective

Introduce Velocity Black to Aston Martin and F1 audiences, elevate awareness around the sponsorship, and drive meaningful engagement converting high-value attention into new member consideration within HNWI and UHNWI audiences.

The Results

Views: 1.3m
Accounts Reached: 900k
Engagements: 70k
Engagement Rate: 7.7%

Launched organically, the campaign delivered high impact performance and created a scalable editorial platform that continues to support premium brand storytelling.

The Team

Creative Director: Barns Furr
Editoral Director: Tom Banham
Director: Jordan Murphy-Doidge
Production: Nifty50

  • An image of the Cultural Center.

  • A racing car with a teal and black color scheme is displayed in a studio with a black background and a white overhead light.

  • Formula 1 race car under a bright ceiling light, black and teal with sponsor logos.

  • An image of Fenando Alonso

  • A man in a green racing suit sitting on a director's chair during a photo or video shoot in a studio setting with a black background, with photography equipment including a large light and a camera operator in the foreground.