72 Hours In Sicily: Freida Pinto

Social Media Strategy
Content Strategy
Talent Marketing
Brand Activation

2025

72 Hours In Sicily with Freida Pinto showcased Velocity Black’s access through a curated, high end escape, brought to life via a hero film and supporting social assets.

As Director of Social Media, I led the end to end strategy, developing the social and content framework, aligning talent and stakeholders, overseeing production, directing distribution and optimisation across channels as part of the wider amplification strategy.

The Client

Velocity Black is a premium lifestyle management and concierge service designed for high-net-worth individuals, offering personalized experiences, exclusive access, and curated services across various domains.

The Objective

Demonstrate the breadth of Velocity Black’s travel and lifestyle offering through premium storytelling, driving awareness, engagement and new member consideration among HNWI and UHNWI audiences.

The Results

Views: 700k
Engagements: 7k
Watch Time: 15 Days, 18 Hours, 47 Minutes

Delivered high quality content and organic engagement across owned channels, reinforcing Velocity Black’s positioning within luxury travel and contributing to sustained interest and member growth.

The Team

Editoral Director: Tom Banham
Director: Jordan Murphy-Doidge
Production: Nifty50

  • A woman with long dark hair and earrings looking thoughtfully to the side while sitting by the water, wearing a patterned blouse.

  • A woman and a young girl sitting on a boat near the water, enjoying a sunny day. The woman is wearing a wide-brimmed hat and large sunglasses, while the girl is wearing a checkered cap and holding a phone.

  • A white luxury yacht sailing across calm water with distant mountains and a partly cloudy sky in the background.

  • A woman with curly blonde hair smiling and laughing at an outdoor social gathering, holding her glasses in her right hand, wearing a sleeveless top with large brown polka dots and pearl earrings.

  • A young girl wearing a checkered sun hat, sunglasses, and a brown shirt shopping for peaches at an outdoor market. There are baskets of peaches and a sign in the background indicating orange juice for 2 euros.

  • A family of four walking hand-in-hand outdoors on a sunny day, with rocky terrain and flowering bushes in the background, next to a vintage white scooter.

  • A man carrying a young girl in a vineyard with mountains in the background, sunny sky, and lush green foliage.

  • A helicopter flying over a volcanic eruption with smoke and ash billowing into the sky.

  • A woman sitting at a dining table on a balcony overlooking a body of water and a distant cityscape, with a floral arrangement and glassware on the table, during sunset.

  • A man sitting at an outdoor dining table on a balcony, looking at a waiter who is speaking, with a scenic view of mountains and a valley in the background during sunset.

  • Urban neighborhood with multi-story buildings at the base of green, hilly mountains, with a mountain in the background emitting a small cloud of smoke or steam.

  • A happy family of three sitting on a boat, with the ocean in the background. The father has brown hair and a beard, wearing a striped shirt. The mother has long black hair and is wearing earrings and a patterned top. The young girl, wearing sunglasses and a romper, is sitting on her dad's lap, with her hands pressed together near her face.